Date£º
2017-04-21 09:20 Source£º
www.thedrinksbusiness.com Author:
Natalie Wang Translator:
Australian wine giant Treasury Wine Estates will expand its on-premise offerings of Australian, Napa and New Zealand wines in China¡¯s less developed second-tier cities, the company has announced.
The move, as the company explained, is to ¡°capture growing demand for premium imported wine amongst Chinese customers¡±, as well as for the company¡¯s wholesale distributor partners.
Starting from 1 July this year, a new range of wines are going to be available through TWE¡¯s on-premise channels via wholesale distributors partners. The brands are Lindeman¡¯s, Rosemount, St. Hubert, Coldstream Hill, Seppelt and Saltram from Australia; Beauilieu Vineyard, Stag¡¯s Leap and Chateau St. Jean from the US; and Matua from New Zealand, together with Italy¡¯s Castello di Gabbiano, according to the company.
In addition, later this year TWE is going to introduce its newly added French wine portfolio to the en premise channel.
¡°Establishing a strong on-premise presence for the entire TWE product portfolio is an important part of our long-term growth strategy,¡± commented Jack Wu, general manager of TWE China.
¡°In recent years, consumers are spending more time socialising outside of their homes and offices. Wine occasions in the on-premise environment such as business dinners, business travel, and family holidays are becoming increasingly popular, which creates strong demand for quality imported wines from the TWE portfolio.¡±
£¨https://www.thedrinksbusiness.com/2017/04/twe-expands-on-premise-channel-in-china/£©