Moet & Chandon joins Europe's celebrations at the Ryder Cup
Date£º
2014-09-30 10:55 Source£º
harpers.co.uk Author:
Richard Siddle Translator:
Celebrating with Moet & Chandonin at the Ryder Cup
Get in there! Paul McGinley leads the European team's celebrations
Europe's victory in this weekend's Ryder Cup brought smiles not only to golf fans across the continent, but to the marketing team at Moet & Chandon whose sponsorship of the event resulted in priceless images of the winning team celebrating with its Champagne appearing in the international press around the world.
In the end Europe ran out of comfortable winners, beating the US by 16.5 points to 11.5 points, across the three-day event held in front of thousands of spectators at Gleneagles. Jamie Donaldson was the lucky European player to hit the winning shot.
Jamie Donaldson hit the shot that won this year'sRyder Cup
It was the first time in over 40 years that the bi-annual event had been played in Scotland and only the second time in the Ryder Cup's history.
As official Champagne of the tournament Moet & Chandon was able to let the European team celebrate in style by presenting them with Jeroboams and Magnums of Champagne on the winners'podium.
Jo Thornton, managing director of Moet Hennessy UK said: "Moet& Chandon is delighted to be at one of the most exciting global sporting events -The Ryder Cup. Supporting extraordinary sportsmen from Europe and the US during the tournament is testament to what Moet & Chandon stands for, celebrating success, extraordinary achievement and pioneering spirit."
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Richard Hills, European director of the Ryder Cup, added: The Ryder Cup has become one of sport's most compelling sporting occasions and our partnerships with so many world-class brands, including Moet & Chandon as our official Champagne supplier, is a key ingredient to the event's success."
Moet & Chandon has been the official Champagne of The Ryder Cup since 1993 and has also been supporting the European Tour for the last 21 years.
It was one of a number of drinks sponsors of this year's Ryder Cup which included Mouton Cadet as the official wine sponsor and Diageo's Johnnie Walker as the official whisky.