The 26th Class of OIV MSc Begins Study in Beijing
Date£º
2014-06-06 16:26 Source£º
China Wine Online Author:
Li Lingfeng Translator:
On June 5th,the 26th Class of OIV MSc begins study in Beijing.They visited Beijing University of Agriculture,DIVA Company and The Wine Way wine store.
In the classroom of Beijing University of Agriculture,Professor Li Demei gave an lecture on Chinese wines.He started from Chinese wine¡¯s history then talked about its market,wine regions and future challenges.Also,he prepared 9 bottles of wines from different regions for tasting.
Then they visited DIVA wine company.Yiftach Bar,the general manager of DIVA China introduced company¡¯s operational experience and marketing strategies in China.
Last,they came to The Wine Way,the famous wine distributor in Beijing.Yang Zuting,the general manager introduced store¡¯s operation principle,sales strategy,wine culture promotion and consumer education.
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Next,the students will go to Hebei Huailai wine region where they will visit several representative local wineries like Chateau Sungod,Amethyst Manor,Canaan winery.