Date£º
2014-06-09 08:39 Source£º
thedrinksbusiness Author:
Gabriel Savage Translator:
Last month¡¯s Vinexpo Asia-Pacific in Hong Kong saw a 6.3% increase in visitors, with a particular uplift in attendance from south-east Asia.
Although 42% of the fair¡¯s 16,778 visitors were from Hong Kong, with a further 5,898 coming over from mainland China, there was a particularly marked increase in attendance from Thailand, which sent 26.3% more visitors than at the last event in 2012.
There was also a significant uplift from Vietnam, whose visitor numbers increased by 25.2%; Indonesia, which grew by 19.3%; and Malaysia, whose visitor figures rose by 15.5%.
Nevertheless, after mainland China and Hong Kong, the most dominant visiting nations were Taiwan, whose 705 representatives marked a 10.6% increase; Korea, which sent a slightly smaller delegation than in 2012 at 370 visitors; Japan, which grew by 6.3% with 355 trade visitors; and Singapore, whose 341 visitors represented a significant 20.5% uplift.
In total, this year¡¯s fair featured 1,300 exhibitors from 34 countries, leading Vinexpo to claim that it marked the widest range of wines and spirits ever shown under one roof in the Asia-Pacific region.
Commenting on the figures from this year¡¯s event, Vinexpo CEO, Guillaume Deglise said: ¡°This market is more sophisticated than ever; you could feel it in the business done as well as in the overall atmosphere of the exhibition.¡±
November sees Vinexpo host a further Asian fair, this time in Tokyo, before it returns to Bordeaux in 2015. The group cancelled plans for a 2014 Beijing fair, which would have been its first event in mainland China.