Chinese Wine Consumers Going Away From ¡°Brand Effect¡±
Date£º
2014-05-12 17:42 Source£º
Decanter China Author:
Translator:
Consumers¡¯ demand for lesser known and reasonable priced wines is rising.
On Chinese wine market, wine import was reduced,but some merchants noted that consumers¡¯ demand for lesser known and reasonable priced wines is rising.
The customs released data showed that In January mainland wine import fell 21.3% in volume,and value down 29%.Many believe that Chinese government¡¯s austerity policy was the main reason for decline.
However,Sichuan wine supply chain management company(www.1919.cn) saw sales up 65% in the first quarter.
President Yang Lingjiang said that,1919¡¯s sales revenue in E-business channels boomed from 200,000 yuan to 20 million yuan between 2011 and 2013.
He also thinks that Chinese market was oversupply.For its clients,only about 5% from official consumption,others target on common consumers.
He noted that,low and medium priced wines drive the sales.In the past,Chinese consumers chose wines by brands.Imported wine brands were some first growth Bordeaux wines.But the market consumption structure is changing,consumers are looking wines best value for money also with good quality.