Pucui (Chengdu) Chinese Wine Week (2) Pucui Alliance Discussed Development in 2014
Date£º
2014-03-31 16:45 Source£º
China Wine Online Author:
Miao Lian Translator:
sarah
On March 26th, Pucui China Fine Wine Alliance held new conference in Chengdu Old Club.On the conference,Alliance¡¯s developments in 2014 and brand promotion work were discussed.
On the conference, members summarized alliance¡¯s development experience in 2013 and discussed Chinese wines marketing model and small-medium sized chateaux promotion road.
All agreed that the founding of Pucui alliance in 2013 was in line with industry development trend.Alliance has made several achievements and set good example for the industry. All members believed that comparied with foreign wineries,Chinese wineries equipment were also excellent that can make typical Chinese wines and liked by more and more Chinese consumers.But there is a long way to go,should have some patience.
Greatwall (Ningxia)Chateau Yunmo, Hebei Chateau Martin and Xinjiang Sunyard Winery was elected executive member.Sun Zhijun,the founder and chief editor of winechina.com were elected as secretary general and Ma Peixuan,director of Pucui committee of experts.
About internal communication between alliance members, alliance brand building,the construction of sales channels and sponsorship in the 50th anniversary of Sino-French Diplomatic Relations also discussed.
The alliance decided that they will launch nationwide initiative to sustain Chinese wines purity, improve its cost performance and establish a benchmark in Chinese wine industry.