Champagne provides some fizz for Pernod Ricard as annual sales nudge ahead by 2%
Date£º 2015-08-28 15:35  Source£º harpers.co.uk    Author: Nigel Huddleston   Translator:
  Champagne and Irish whiskey were among the main drivers of global growth for Pernod Ricard in 2014/15, though the spirits giant turned in only a modest overall sales increase of 2%. The company described the performance as ¡°solid¡±.

Champagne provides some fizz for Pernod Ricard as annual sales nudge ahead by 2%

Formula One Mumm celebration

 

Mumm grew volumes by 13% and Perrier-Jouet by 11% over the previous year, while Jameson whiskey volumes were up 9%.

 

The Glenlivet was up 7% but another Scotch whisky in its portfolio, Chivas Regal, saw sales drop by 1%.

 

Absolut (0%), Havana Club (+1%) and Beefeater (+2%) saw little or no gains on the previous year.

 

Absolut was hit by a ¡°challenging¡± US market but grew in other territories, Pernod Ricard said.

 

In the UK, the top 14 brands in its portfolio increased sales by 9% with Mumm, Jameson and Absolut leading the way. Campo Viejo Rioja growth was described by the company as ¡°significant¡±.

 

Total group sales for the year were €8.6 billion with Asia a major driver of growth. Sales in India were ahead by 18% and China saw an improvement from last year¡¯s decline of 23% to a fall of just 2%.

 

Sales in Europe were reported as stable.

 

Chief executive officer Alexandre Ricard, said: ¡°Our full-year results are solid, delivering improving sales and profit from recurring operations in line with guidance.

 

¡°Our strategy has remained consistent and is delivering results.

 

¡°For 2015/16, despite a challenging and volatile macroeconomic environment, we aim to continue gradually improving our business performance.

 

¡°We will continue to support priority brands and innovations while focusing on operational excellence.¡±

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