Ros¨¦ up 43% and Champagne ¡®strong¡¯ as summer sun brings cheer to Waitrose drinks sales
Date£º
2015-07-14 15:47 Source£º
harpers.co.uk Author:
Nigel Huddleston Translator:
Recent warm weather in parts of the UK has seen sales of some wines and spirits soar at Waitrose.
Commercial director Mark Williamson said that a mixture of sunshine and UK sporting heroics by the England women¡¯s football team and British tennis players in the early rounds of Wimbledon gave a boost to Champagne, ros¨¦ and gin.
Overall sales for the supermarket were up 6.2% in the week to July 4, against the same week last year.
¡°Champagne sales stayed strong, Pimm¡¯s sales jumped by an incredible 137%, ros¨¦ sales leapt by 43% and gin sales increased by 34%,¡± he said. ¡°Mixers were up 67% and we saw record breaking beer sales with bottled beer up 47%.
¡°The hot temperatures and July 4 falling on a weekend gave many customers the perfect opportunity to feast with family and friends.¡±
Williamson added that ¡°the Glastonbury effect¡± brought about a 12% week-on-week increase in sales at its Welcome Break motorway services shops.